The target population of EasyChange is:

Consumers that:

• want to make savings on their bills
• are seeking advice prior to deciding on a provider,
• find price comparisons difficult and time consuming,
• want value for money

Companies that:

• need support in lowering the cost of their utlity bills,
• find the billing structures of the providers non-transaparent,
• do not have the time to meet and negotiate with providers